The business of a traditional restaurant has grown into a corporation.
After that, along with the period of rapid economic growth,
Genkai continued to grow. In 1967, the current main store building was newly constructed,
and in 1978, the first branch was opened
in the station building at Kameido Station. This marked the beginning of the store expansion.
At that time, the one who took charge of the store opening was the second-generation president,
Yuichi Yano (current chairman).
Under his leadership, Genkai steadily expanded its scale,
working hard to transform the business started by the founder into a corporation.
It was also Yuichi Yano who decided to change the broiler chicken used as an ingredient for Mizutaki to "Date Chicken."
At that time, he researched chickens from all over the country,
tasted them, and was convinced that Date Chicken was the best match for Genkai's chicken.
Eventually, in 1996, when Takashimaya opened in Shinjuku,
Genkai opened its store on the 14th floor of the department store.
Behind this development, Genkai also worked hard to contribute to the local community,
especially by supporting the annual grand festival and the Great Tori Festival at Hanazono Shrine,
and continuing to assist in many activities.
He still serves as a responsible officer of the Shrine's General Assembly.
Through these steps, Genkai has reached its current state.
Its development is evident in how the chicken memorial ceremony,
which started with only about 10 people, has grown into a grand event attended by over 300 people.
It was even introduced as a feature of Shinjuku in the book by Shigeichi Tanabe, the founder of Kinokuniya Bookstore.